Knowing your audience
Let's get personal... We’ve often heard as marketers it’s important for us to “know our target”. Why is that? Not only does it allow you to determine the best course of [...]
Let's get personal... We’ve often heard as marketers it’s important for us to “know our target”. Why is that? Not only does it allow you to determine the best course of [...]
Uncertain times. Uncertain measures. “Happiness can be found, even in the darkest of times, if one only remembers to turn on the light.” ~Albus Dumbledore From one of the most widely [...]
What Landscape Artistry Can Teach Us About Strategy I’m (re)reading a book for my neighborhood book club; “Devil in the White City”, by Erik Larson. It is one I read years [...]
Fall Fall. It brings a sense of renewal through the changing of leaves, shedding of the old and anticipation of what’s to come. I have seen a meme through my social [...]
What IS Brand Strategy? As I’ve gone through my career, I find that I have to fight an uphill battle defending what “brand strategy” is vs. what people think it is. [...]
Have you checked your foundation? Everyone has been talking about how this pause has given them time to re-evaluate what is important – personally and professionally. Home, work, play, schedules, business [...]
What is "fractional marketing", and why is it important? After a year in this business, meeting my fractional counterparts, and learning about all the questions that circle this kind of work from [...]