Let's get personal... We’ve often heard as marketers it’s important for us to “know our target”.  Why is that?  Not only does it allow you to determine the best course of [...]

Uncertain times.  Uncertain measures. “Happiness can be found, even in the darkest of times, if one only remembers to turn on the light.” ~Albus Dumbledore From one of the most widely [...]

What Landscape Artistry Can Teach Us About Strategy I’m (re)reading a book for my neighborhood book club; “Devil in the White City”, by Erik Larson.  It is one I read years [...]

Fall Fall. It brings a sense of renewal through the changing of leaves, shedding of the old and anticipation of what’s to come.  I have seen a meme through my social [...]

What IS Brand Strategy? As I’ve gone through my career, I find that I have to fight an uphill battle defending what “brand strategy” is vs. what people think it is. [...]

Have you checked your foundation? Everyone has been talking about how this pause has given them time to re-evaluate what is important – personally and professionally.  Home, work, play, schedules, business [...]

What is "fractional marketing", and why is it important? After a year in this business, meeting my fractional counterparts, and learning about all the questions that circle this kind of work from [...]