Enhancing Customer Experience with a Fractional Marketer

In today’s fast-paced business environment, no matter your industry, customer (audience) experience (CX) has become a critical differentiator. Companies are constantly seeking innovative ways to meet and exceed expectations. One emerging strategy is the incorporation of a fractional marketer into the team. This approach combines high-level marketing expertise with cost efficiency, making it an attractive option for businesses of all sizes.

The Role of a Fractional Marketer:

  1. Cost-Effective Expertise: Hiring a full-time strategic marketing executive can be prohibitively expensive, especially for small to mid-sized businesses. Fractional marketers offer a solution by providing the same level of expertise and strategic insight on a fractional-time basis. This allows companies to benefit from seasoned marketing professionals without the FTE commitment affecting overhead expenses and the bottom line.
  2. Flexibility and Specialization: Fractional marketers are often specialists in specific areas such as digital marketing, brand strategy, or customer engagement. Their ability to focus on targeted aspects of marketing ensures that businesses can quickly adapt to new trends and technologies in CX. Additionally, their flexible working arrangements mean they can be brought in for specific projects or campaigns, allowing businesses to scale their marketing efforts up or down as needed.
  3. Personalized Customer Journeys: One of the key strengths of fractional marketers is their ability to create personalized marketing campaigns. By leveraging data analytics and customer insights, they can design tailored experiences that resonate with individual customers and/or target audiences. This level of personalization is crucial in today’s market, where it is expected that brands understand and anticipate needs.

Case Studies: Consider a higher education institution that brought in a fractional marketer to assist with a department’s marketing and communication strategy. Through the work and analytics with their current communication plan, a gap was identified that fell on the IT side of things. Because the fractional marketer (I) had the visibility and capacity to hone in on this segment of the plan, the IT department was alerted and they were able to rectify the way in which certain (crucial!) emails were received. As a result, the department saw a 40% increase in open rates of their communications and significant increase in event RSVPs because the audience received the email.

Another general example is a tech startup that used a fractional marketer to enhance its social media presence and engagement. The marketer’s expertise in digital trends helped the company build a loyal online community, leading to increased brand awareness and customer loyalty.

Incorporating a fractional marketer into your team can provide numerous benefits, from cost-effective expertise and specialized skills to the creation of personalized customer/target audience journeys. By leveraging the strengths of a fractional marketer, businesses can stay ahead of the curve and deliver exceptional experiences that drive growth and loyalty. As expectations continue to evolve, having a flexible and resourceful marketing strategy will be key to maintaining a competitive edge.


Stay tuned for more from TCS next month!

Sarah Heximer, Owner & Chief Visionary Officer

True Colors Strategy