Overview

After talking with the Executive Director of the organization and their immediate need to hire a Marketing Manager, it was decided that I would step in as an interim to keep things running while they searched.  During that time, I was able to work on many facets of the marketing plan and upcoming events during their busy season (May – October), and allow the team to stay on task with their own roles.  My time spent there also allowed for a complete and thorough search such that they could find the right candidate and not just fill a time sensitive hole.

Project Details

Below, are categories of things I worked on.  While not an exhaustive list, it does provide a good overview of the type of work accomplished as I kept things going for the marketing side of the institution:

• Content Calendar
• Content Build and Execution
• Support Events Coordination
  • Kids Summer Programming
  • Bricks & Brews Fundraising Event
• Media Planning & Coordination
  • Vendor Meetings, Planning and Contracts
  • Garden Completion Press Event
  • Café Statler Press Release and Opening
  • Tour Season Press Release
• Marketing Review, Analytics and Recommendations

Quote:

“Thank you for all your help over the past six months.  Having you as our outside marketing consultant gave me great comfort as we navigated a very busy season without a detailed marketing plan or permanent staff in place.” ~Mary Roberts, Executive Director