Reflecting on 2024: Growth, Resilience, and Alchemy in Action As I approach the end of 2024, it’s the perfect time to reflect on the milestones, challenges, and achievements that have shaped [...]

Real Talk - How's It Going? September went by in a blur. Even faster than that, we are in the 4th quarter of a year that felt like it only started [...]

Recent Discussions on Targeting within Social Media I’ve recently run into a few prospects and clients who are still wondering what approach to take with social media. It runs the gamut [...]

The Endless & Exciting Possibilities of Grocery Marketing

Enhancing Customer Experience with a Fractional Marketer In today's fast-paced business environment, no matter your industry, customer (audience) experience (CX) has become a critical differentiator. Companies are constantly seeking innovative ways [...]

Navigating Higher Ed: Enrollment and Budgetary Challenges In the ever-evolving landscape of higher education, enrollment trends have become a pivotal indicator of the sector's health. However, recent years have seen a [...]

Unveiling the Art of Business Alchemy: Transforming Challenges into Opportunities In the past 6 months, I've begun to refer to myself as a "Business Alchemist".  I've always been fascinated by the [...]

Navigating Industrial Manufacturing Marketing in a Volatile Economy: The Power of Fractional Marketing It's been a bit since we last checked in, and this time I want to cover something a [...]

Balance Balance. Work Life, home life.  Spending, saving.  Making, buying.  Active, resting. I find that balance is always something one tries to maintain, yet can always easily get out of whack [...]

The Elephant Recently, I gave a seminar on digital marketing.  I started with an image of an elephant, which left people confused until I said I wanted to discuss the proverbial [...]