Fractional Marketing



Hired to develop business and marketing strategy moving forward.  As a Global Humanitarian Project, it was important that the company align with the overall vision of the larger masthead, but also build their own brand and way of operating.  Out of the branding sessions and setting the foundation for their business, was born a logo and consistent language that will be used as they launch their business.

  • Brand Strategy

  • Business Planning

  • Content Marketing

  • Visual Manifestation Development (Logo)


Hired to build the foundation of the organization’s strategy.  Building a brand strategy that allowed for foundational language to be built and leveraged for consistent communication among their various and disparate audiences.  It also created clarity around their mission and vision moving forward as thy open the center, and educate the community on this new-to-the-area technology in the health and wellness space, increasing brand awareness and understanding.

Project Details

Since the relationships inception, the following has been accomplished and continues to be worked on:

  • Brand Strategy
  • Marketing Plan
  • Content Strategy
  • Sounding Board for Business Strategy
  • Website Development
  • Brand Visual Manifestation Development (Logo) in conjunction with 3rd party vendor partner


“True Color Strategy has been integral with our journey to launch a new technology into the Health and Wellness space for our community.  Sarah takes you by the hand and walks you through a Wonderland of steps, which we didn’t even realize existed.  Her graciousness and poise allow for a place of curiosity and exploration.  In turn, she has helped us understand the significance of building a brand from the ground floor and birthing it into existence.  Her colorful strategy has allowed this process to unfold in an easy and coherent manner.  Sarah will also awaken you to your highest and greatest potential as your business begins to transform allowing for playful colloquy.  True Color Strategy is the definition of wisdom with lifetimes of experience, and will guide you every step of the way as you build for some of your life’s biggest adventures.”

~ Kim Viola, VP and Chief Brand Officer