Fall
Fall.
It brings a sense of renewal through the changing of leaves, shedding of the old and anticipation of what’s to come. I have seen a meme through my social media wanderings that resonates so true:
#Fall has always been my favorite time of year. I love the colors, the crisp air, the big sweatshirts and the first-time putting jeans on after a long summer of shorts. Change is good. Change is refreshing. Change happens multiple times during the year with the various seasons (depending on where you live in the country).
So why is change so hard?
Early in my college career I was introduced to the book, “Who Moved My Cheese?”, by Dr. Spencer Johnson. I think it has become required reading at most companies these days, but as a child of the philosophy, “what’s the worst that can happen?”, it felt like my own personal guidepost as to why change is healthy, albeit scary at times.
Change in business is hard. There are those that don’t want to rock the boat. There are those who like to tinker with things for which they have no business touching. However, on the whole, change should simply mean evolution, and I know no business that doesn’t aspire to evolve and optimize overtime.
Doing so, requires a strategy. If you have no cornerstone from which to evolve, how do you know if it is in the right direction for the company? What is your benchmark for comparison to know if you are staying true to the original mission and vision of the founder? Is that mission and vision even valid anymore, or is an overhaul required? Without your set of #brandstrategy documents and process to move along your desired roadmap, you can be a ship without an anchor or compass – and easily get swept away to sea.
Fall teaches us how beautiful it is to let things go. It also teaches us that change doesn’t have to be hard, and can be quite freeing. This fall, I challenge you to rock the change from which you have been hiding and show your #truecolors.
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Stay tuned for more from TCS next month!
Sarah Heximer, Owner & Chief Visionary Officer