As I reflect on my second anniversary of my True Colors Strategy journey, as well as my marketing career, an old adage has repeatedly come up in conversation that I thought was worth revisiting.
In marketing, it always comes down to three things:
- I want it fast
- I want it cheap
- I want it quality
Of course, you can have any of them – but can only pick 2 at any one time. 😉
Think about it. If you want something fast and cheap, you can have it, but it will be at the expense of quality. If you want it fast and quality, then you are going to pay for it…and so on and so forth. Any one of those permutations is fine, but it needs to be a conscious decision. I’ve had the honor of working with some incredible creative teams in my career and am always perplexed when someone asks for a combination of the above and is surprised by the outcome. Very rarely is it possible to truly have all three in tandem…
So the next time you are plotting out some marketing decisions, be sure and consider the hierarchy of importance – what is most important for the deliverable? Timely? Inexpensive? High-quality? Any of the answers are acceptable, but make sure you understand the ramifications of your choice, so you are not shocked by the outcome.
Stay tuned for more from TCS next month!
Sarah Heximer, Owner & Chief Visionary Officer