Meet True Colors Strategy
True Colors Strategy began as a way to help small to medium sized companies who don’t need full time marketing or can’t afford a senior-level marketing executive, achieve their strategic goals. It has evolved beyond “marketing consulting” and is a paradigm shift in the marketing world – a fractional resource – to provide those services; a CMO For Hire that can increase your bench strength and bottom line.
Meet the Alchemist Behind the Strategy

I’m Sarah Heximer, marketing strategist, intuitive business coach and the mind behind True Colors Strategy. I call myself a business alchemist because that’s truly what I do: take all the raw material of your brand; the data, the vision, the hidden brilliance – and transmute it into something magnetic, meaningful and profitable.
For almost two decades, I’ve worked with businesses across industries, helping them uncover the core of who they are and how they serve, then express it with clarity, conviction and creativity.
My career started in traditional marketing, but I always felt something was missing, the deeper layers. The energetic threads that run through messaging, leadership, growth and viisibility. So I built a framework that brings those threads into the light.
Today, I work with founders, teams and organizations ready to evolve – whether through strategic brand alignment, marketing execution or intuitive business coaching. Some clients bring me on as their trusted CMO; others tap into my process when they’re navigating a pivotal shift.
But no matter the project, the work is always the same at its core:
To distill what’s true. To express it beautifully. And to support the transformation that follows.
Core Values & Beliefs

Client Roster
HERE IS A SAMPLING OF CLIENTS FROM THE TRUE COLORS STRATEGY ROSTER.