Embedded strategic leadership for evolving organizations.

Fractional and strategic marketing leadership built on intergration, not activity.

About

Sarah Heximer is a strategic marketing leader with nearly two decades of experience across corporate, nonprofit, agency, and institutional environments.

Her work spans healthcare and neurobehavioral services, industrial B2B and U.S. manufacturing, consumer brands, luxury travel representation, and higher education.

She has led brand repositioning efforts, managed portfolio budgets exceeding $300M, and operated in both Fortune 500 and founder-led growth environments.

True Colors Strategy reflects her approach: embedded strategic leadership that integrates direction, operations, and execution…so momentum is sustainable.

The Perspective Behind the Work

Breadth & Depth

Sarah’s work spans:

  • Healthcare & Neurobehavioral Services

  • Industrial B2B & U.S. Manufacturing

  • Food & Consumer Brands

  • Luxury Travel Representation

  • Higher Education & Industrial Centers

What connects them is not industry. It’s complexity.

Across environments, the role adapts, but the throughline remains the same: integrate strategy, operations, and messaging so momentum is sustainable.

Experience That Shapes the Work

19+ years in marketing and brand leadership.

10 significant brand repositioning’s.

Faculty Fellow experience within academia.

Fractional executive leadership across multiple organizations simultaneously.

This perspective allows Sarah to operate fluidly between institutional governance, founder-led growth environments, and complex B2B ecosystems.

The Business Alchemist

The term Business Alchemist reflects synthesis.

Seeing across silos.
Identifying patterns others miss.
Distilling complexity into clarity.

It is not reinvention for its own sake.
It is disciplined integration.

When alignment sharpens, growth follows naturally.

Why True Colors Strategy Exists

Founded in 2019, True Colors Strategy addresses a structural gap in the marketing ecosystem.

Organizations need experienced strategic leadership, not fragmented execution.

Consultants hand off.
Agencies remain external.
Internal teams absorb the strain.

There was a missing middle.

True Colors Strategy delivers embedded, executive-level marketing leadership that stays; aligning direction, operations, and execution.

It is not an agency.
It is embedded strategic leadership.

Engagement Philosophy

Sarah works alongside leadership teams who:

  • Value clarity over noise

  • Respect long-term strategy over short-term optics

  • Are navigating growth, transition, or institutional complexity

  • Appreciate disciplined, thoughtful execution

This is strategic partnership, not task delegation.

True Colors Strategy supports organizations ready to evolve with intention and structural alignment.