Pivot!
Change is the only constant... It’s been a minute since we last spoke. A lot of that is due to the fast-paced year (how is it May?!), and the other because [...]
Change is the only constant... It’s been a minute since we last spoke. A lot of that is due to the fast-paced year (how is it May?!), and the other because [...]
Micro vs. Macro Strategies “A load-bearing wall or bearing wall is a wall that is an active structural element of a building, which holds the weight of the elements above it, by conducting its weight to a foundation structure below it. Load-bearing [...]
Let's get personal... We’ve often heard as marketers it’s important for us to “know our target”. Why is that? Not only does it allow you to determine the best course of [...]
Uncertain times. Uncertain measures. “Happiness can be found, even in the darkest of times, if one only remembers to turn on the light.” ~Albus Dumbledore From one of the most widely [...]
What Landscape Artistry Can Teach Us About Strategy I’m (re)reading a book for my neighborhood book club; “Devil in the White City”, by Erik Larson. It is one I read years [...]
Fall Fall. It brings a sense of renewal through the changing of leaves, shedding of the old and anticipation of what’s to come. I have seen a meme through my social [...]
What IS Brand Strategy? As I’ve gone through my career, I find that I have to fight an uphill battle defending what “brand strategy” is vs. what people think it is. [...]
Have you checked your foundation? Everyone has been talking about how this pause has given them time to re-evaluate what is important – personally and professionally. Home, work, play, schedules, business [...]
What is "fractional marketing", and why is it important? After a year in this business, meeting my fractional counterparts, and learning about all the questions that circle this kind of work from [...]